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Branding Bangladesh

From ‘Bottomless Pit’ to a ‘Middle Income’ Country

Specificaties
Gebonden, blz. | Engels
Springer Nature Singapore | e druk, 2022
ISBN13: 9789811971945
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Springer Nature Singapore e druk, 2022 9789811971945
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

This book explores Bangladesh's shift from a 'bottomless pit' into a 'middle-income' category. Six chapters in the book cover topics on microfinance growth, ready-made garment production, and social safety net programs playing pivotal roles particularly for women empowerment. In doing so, the book shows that the net effect was not just a change to the country's limited number of representative brands, but also a realization of many more brands to have built up over time.

Specificaties

ISBN13:9789811971945
Taal:Engels
Bindwijze:gebonden
Uitgever:Springer Nature Singapore

Inhoudsopgave

<p>Chapter 1: Branding Bangladesh: Fixing a Fifty-year Frame.- Chapter 2: Evolution of a ‘Bangladesh Brand’: Pre-1971 Blues.- Chapter 3: Post-Liberation Identity Framing.- Chapter 4: Microfinance & Social Safety Net Programs: Cracking the Developmental Riddle.- Chapter 5: Funneling Frame Amid Developmental Imperatives: How ‘Primrose’ the Pathway Home?.- Chapter 6: Conclusions: Branding Bangladesh & Cluttering Forthcoming Canvases.</p><br>

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        Branding Bangladesh