Economie

Yoran Brondsema, Tim Nijsmans

De hangmatbelegger

Bij 'beleggen' denk je spontaan aan druk gesticulerende makelaars op een beursvloer of zigzaggende financiële koersen in de krant..
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Economie

Verdiep je in economische principes en trends die onze samenleving vormgeven. Of je nu werkt met cijfers of beleidskeuzes wilt begrijpen: deze boeken maken economie toegankelijk én relevant.

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GebondenEngels9781138132955 30-10-2015
Business Administration offers an integrated, practical approach to all key aspects of business administration and to how business processes are managed.  Meer
242,04
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GebondenEngels9781138133440 2-11-2015
Hoshin is a system which was developed in Japan in the 1960's, and is a derivative of Management By Objectives (MBO). It is a Management System for determining the appropriate course of action for an organization, and effectively accomplishing the relevant actions and results.  Meer
185,32
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GebondenEngels9781138133525 2-11-2015
Increased global competition, aided and abetted by technology, has meant that organizations in every sector are having to compete on the basis of speed, cost, quality, innovation, flexibility and customer-responsiveness.  Meer
185,32
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GebondenEngels9781138133761 28-10-2015
Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects.  Meer
185,32
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GebondenEngels9781138133921 2-11-2015
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing.  Meer
242,04
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GebondenEngels9781138133952 2-11-2015
Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process.  Meer
249,13
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GebondenEngels9781138135284 1-2-2016
Verna Allee, whose groundbreaking book 'The Knowledge Evolution' helped usher in the exploding field of knowledge management, has brought her experience-tested insights into an exciting new synthesis, penetrating to the very heart of value creation.  Meer
185,32
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GebondenEngels9781138135383 1-2-2016
The increasing number of cross-border alliances and mergers both within Europe and between Europe and other parts of the world have made it imperative for students of management to have a thorough understanding of the European context for human resource management (HRM).  Meer
185,32
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GebondenEngels9781138136151 1-2-2016
In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives: * First, to present a review and survey results on standardization/localization issues on the web * Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools * Third, to show readers the power and effectiveness of culturally customized websites This is the first book to address the issue of website standardization, localization—or what the authors refer to as “cultural customization”.  Meer
185,32
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GebondenEngels9781138136243 1-2-2016
Now in its third edition, this successful must-have manual is thoroughly updated with new chapters and material, covering issues including: * Technology development - the different types of travel agency systems available, what they do, how they do it and how to use them * The Internet - how it is used to book travel, forecasts for its future use and how travel agenets stand in relation to it * Global distribution systems - how to make bookings, and the new windows-based environment * A full endorsement by Travel Weekly The manual demonstrates correct methods for processing travel reservations, identifying business client needs and suitable documentation.  Meer
213,68
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GebondenEngels9781138099265 15-3-2018
Manufacturing Techniques for Materials: Engineering and Engineered provides a cohesive and comprehensive overview of the following: (i) prevailing and emerging trends, (ii) emerging developments and related technology, and (iii) potential for the commercialization of techniques specific to manufacturing of materials.  Meer
250,09
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GebondenEngels9781138100039 21-9-2017
Mainstream public relations overvalues noise, sound and voice in public communication. But how can we explain that while practitioners use silence on a daily basis, academics have widely remained quiet on the subject?  Meer
185,32
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GebondenEngels9781138100626 19-1-2017
Sport management is a rapidly developing industry which continues to grow in size and scope on an international scale. This comprehensive and engaging textbook offers a complete introduction to core principles and best practice in contemporary sport management.  Meer
208,58
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PaperbackEngels9781138100633 19-1-2017
Sport management is a rapidly developing industry which continues to grow in size and scope on an international scale. This comprehensive and engaging textbook offers a complete introduction to core principles and best practice in contemporary sport management.  Meer
68,79
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GebondenEngels9781138139312 1-2-2016
Organization and Management is an introduction to theories and contemporary practice in cross-border business management. The book reviews the practice of management where a home-market approach no longer achieves and sustains success in an increasingly competitive global environment.  Meer
213,68
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GebondenEngels9781138139534 1-2-2016
Written for students taking courses in building and surveying, 'Estimating for Builders and Surveyors' describes and explains the method used by the estimator to build up prices or rates for items described in the SMM7 format.  Meer
185,32
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GebondenEngels9781138101326 3-4-2017
The global financial crisis has drawn attention to the importance of understanding historical ideas and learning lessons from the past. However, it can sometimes be difficult to trace the connections between old ideas and modern day issues.  Meer
222,42
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GebondenEngels9781138140707 9-5-2016
Building on the author's previous book, Financial Aspects of Marketing, Marketing Finance stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan.  Meer
185,32
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GebondenEngels9781138140776 15-4-2016
The Rhythm of Business identifies and describes the natural development process which all successful business people use intuitively when starting and running a business.  Meer
185,32
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GebondenEngels9781138102095 20-2-2018
Fifteen years ago, a company was considered innovative if the CEO and board mandated a steady flow of new product ideas through the company’s innovation pipeline.  Meer
185,32
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