Woordenboeken en taal

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This volume shows the significance of rhetorical construction of knowledge in the public sphere. It addresses the issues of citizenship and social participation, media agendas, surveillance and manipulation. Meer

The author studies the synonyms of ‘skinny’ and ‘fatty’ from the cognitive linguistic perspective. The quantum of the analysed lexical items is subdivided into the following type-groups: zoosemy (animal metaphor), foodsemy (food metaphor), plantosemy (plant metaphor), metonymy, reification, eponymy, onomatopoeia, rhyming slang and varia. Meer

This book summarises existing, mainly managerial, approaches to communication audits and brings to the forefront a linguistic perspective. The proposed communication audit model, communication audit procedures, and the linguistic form sheet can be applied by scientists and practitioners. Meer

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Analyzing Media Messages

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