A straightforward, non-technical guide to the next major marketing tool
Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. Meer
Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Meer
€ 81,24
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Extensive work in psychology and neuroscience reveals that individuals are born with moral intuitions, and this volume capitalizes on that recent insight to provide a new perspective on how to lead organizational ethics. Meer
€ 61,52
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This set combines the definitive guide to private equity with its case book companion, providing readers with both the tools used by industry professionals and the means to apply them to real–life investment scenarios. Meer
Develops scenario planning methods in ways that link scenario analysis to improved decision making, engage time-poor senior decision makers, attenuate decision makers' tendency to deflect responsibility for bleak, negative scenario outcomes, and enhance causal analysis within scenario-storyline development. Meer
This textbook offers undergraduate students an introduction to the main principles and some of the most popular techniques that constitute ‘software quality assurance’. Meer
This book demonstrates Dialogical Leadership which is the workplace application of the Dialogical Self Theory, first developed by Dutch psychologist Hubert Hermans in the 1990s. Meer
The book illustrates the inter-relationship between several data management, analytics and decision support techniques and methods commonly adopted in Cybersecurity-oriented frameworks. Meer
A must-read for leaders, entrepreneurs, students and anyone who wants a more civil, fair and prosperous society, Good Profit is destined to rank as one of the greatest management books of all time. Meer
The main objective is to provide quick and essential knowledge for the subject with the help of summary and solved questions /case studies without going into detailed discussion. Meer
Projectmanagement wordt gekarakteriseerd door de systematische en integrale controle van het ontwikkelingsproces, van het creatieve idee tot het concrete product. Meer
Do you have a budding entrepreneur on your hands who′s anxious to bring the next great business idea to life? Make their dream come true with the accessible, expert help in 'Starting Your Own Business. Meer
Quantitative Intelligence Analysis describes the model-based method of intelligence analysis that represents the analyst’s mental models of a subject. Meer
This book shows how to guide yourself and your team from a state of centered presence, accessing multiple intelligences and living your highest values in service to a larger purpose for the benefit of all stakeholders. Meer
Completely revised to align with ISO 9001:2015, this handbook has been the bible for users of ?ISO 9001 since 1994, helping organizations get certified and increase the quality of their outputs. Meer
€ 85,46
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This book provides a roadmap for leaders of listed companies to follow in order to build enduring institutions that create value for customers and wealth for shareholders on an ongoing basis, in ways that also enhance the wellbeing of all other legitimate stakeholders - including the wider community and the environment. Meer
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