'ETF’s: Lokaal handelen, wereldwijd verdienen' laat zien hoe dat kan. Je ontdekt hoe je breed spreidt, kosten beperkt en vervolgens fiscaal de juiste paden kiest – op een heldere en overzichtelijke manier.
Strategy by Design illustrates how to use many of the principles, processes and tools of the design profession to create innovative break-through organizational strategies. Meer
We are plagued today by a decline in ethical behavior—every day seems to bring a new scandal. But we have the power to make the world a more ethical place. Meer
Laurence Cockcroft toont aan hoe de groei van corruptie ontstaat door globalisering, integratie van nieuwe en groeiende markten in de wereldeconomie en door de snelle expansie van internationale financiële faciliteiten. Meer
'Neuromarketing in Action' is het eerste boek dat zowel de wetenschappelijke kaders als de praktische toepassingen van deze steeds populairder wordende marketingtool toont. Meer
Timing is van levensbelang. Of het nu gaat om het maken van strategische beslissingen, of van persoonlijke keuzes, we moeten niet alleen kiezen wat we gaan doen, maar ook wanneer. Meer
Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Meer
From the bestselling author of Drive and A Whole New Mind, and teacher of the popular MasterClass on Sales and Persuasion, comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives. Meer
Andrew Harrison has expertly authored this engaging text on the business environment, offering theoretical rigour, along with a truly global focus, and an understanding of the economic dimensions of the subject. Meer
Een grondige gids voor marketeers op alle niveaus. Het geeft de 20 nieuwe elementen van de succesvolle marketingmix: planning, persuasion, publiciteit, positionering, productiviteit, partnerschappen, passie en nog veel meer. Meer
In de carrière van iedere manager zijn er momenten dat er besluiten genomen moeten worden om succes te hebben. Dit handzame boekje helpt u iedere keer weer. Meer
A complement to the successful The Global Negotiator: Making, Managing, and Mending Deals Around the World in the Twenty-First Century (Palgrave, 2003), Salacuse's new work is a comprehensive and easy-to-understand look at negotiation in everyday life. Meer
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Eenvoudig gezegd, onder de huidige operationele omstandigheden zal de reclame-industrie het niet volhouden zonder maatregelen te nemen en dreigen rampzalige scenario's. Meer
A new up-to-date overview of coaching effectiveness with practical case studies to demonstrate how these techniques are applied in real businesses. Using well-known coaching approaches in business and devoting additional attention to internal coaching practices this is a distinct, rigorous yet accessible guide to coaching approaches and practice. Meer
This book explains how to solve interesting types of two-person zero-sum games that have a large number of strategies available to the adversaries. Includes chapter exercises and a downloadable Excel workbook that utilizes Excel's built-in Solver. Meer
Analytics for Leaders provides a concise, readable account of a complete system of performance measurement for an enterprise. Based on over twenty years of research and development, the system is designed to provide people at all levels with the quantitative information they need to do their jobs: board members to exercise due diligence about all facets of the business, leaders to decide where to focus attention next, and people to carry out their work well. Meer
This highly practical book explains how executive teams in global companies can work together to successfully drive change, enable fast growth or restructure the business. Meer