'AI-personalisatie strategie' laat zien hoe organisaties AI kunnen inzetten om klantbeleving te optimaliseren, met herkenning, erkenning en maatwerk als sleutelprincipes.
One of Weber's most important books and is a landmark work in the history of economic thought. This Routledge Classics edition includes a new Introduction and a translation of Weber’s original ‘Conceptual Preface’ to the German edition, both by Keith Tribe. Meer
At last, Jordan Belfort - The Wolf of Wall Street - reveals how to use the Straight Line System - the proven technique for generating wealth which turned Wall Street upside down. Meer
19,95
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Offering a strategic orientation to crisis management, Crisis Management in the New Strategy Landscape helps readers understand the importance of planning for crises within the wider framework of an organization's regular strategic management process. Meer
Brings together the different areas within one text to offer a more integrative understanding of business and management, thereby addressing concerns about the fragmentation and 'silo' nature of traditional MBA teaching. Meer
*USA TODAY Bestseller*
“A compass for those navigating their professional journeys” (Forbes) that “reveals often surprising work advice” (New York Post), this empowering guide, from former PepsiCo COO Grace Puma and former Nike President of Consumer Direct Christiana Smith Shi, shows how to prioritize a career path, build professional value, and enjoy a full life both in and out of the workplace. Meer
21,95
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With an emphasis on psychoanalytic theory, Business, Ethics and Society: Key Concepts, Current Debates and Contemporary Innovations provides a clear, concise introduction to the field of business ethics, while addressing contemporary issues and debates around the impacts of artificial intelligence, social media, the gig economy and populist politics on business and society. Meer
This textbook provides a concise introduction to Management Information Systems. It introduces core concepts in an accessible style and adopts a contemporary approach that reflects the opportunities and challenges faced as businesses and technologies continue to evolve. Meer
This textbook provides a concise introduction to Management Information Systems. It introduces core concepts in an accessible style and adopts a contemporary approach that reflects the opportunities and challenges faced as businesses and technologies continue to evolve. Meer
This textbook explores the reasons for intercultural differences and their effects on the behavior of individuals and organizations within the context of management. Meer
A comprehensive and illuminating account of event and festival management. Written with academic rigour yet highly accessible, Quinn is an astute judge of what students want and need to study in this field. Meer
#1 NEW YORK TIMES BESTSELLER • A memoir of leadership and success: The executive chairman of Disney, Time's 2019 businessperson of the year, shares the ideas and values he embraced during his fifteen years as CEO while reinventing one of the world's most beloved companies and inspiring the people who bring the magic to life. Meer
Announcing the Third Edition of the Bestseller - unrivalled both in its contemporary relevance to research methodology, and in its coverage of the interplay between the philosophy of science, methodology and business. Meer