Het marketingplan gaat verder waar algemenere marketingboeken vaak ophouden. Dit boek leert je stap voor stap hoe je een creatief en praktisch marketingplan schrijft.  Meer

If you're a small- to medium-size business owner, a first-time proposal writer in a medium-size company, or a sales representative, you know that a written proposal (printed or electronic) is still a common, personal, and effective way to win business.  Meer

This book distills years of knowledge and practical experience, equipping you with the strategies to effectively communicate your ideas, captivate your audience, and secure the resources necessary to make a meaningful impact.  Meer