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paperbackEngels200 blz.9789020934052
1e druk
26-3-2025
Discover the essentials of modern marketing with Marketing: Reinventing the Basics. As digital revolutions reshape consumer behavior, this book revisits core marketing principles like SAVE and the Customer Journey. Meer
gebondenEngels154 blz.9781119092896
1e druk
2-6-2015
The practical, expert guide to reaching the new consumer Customer–Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Meer
gebondenEngels208 blz.9781119668510
1e druk
20-4-2021
In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. Meer
