Shintaro Okazaki
- Auteur
Boeken van Shintaro Okazaki
Sara Rosengren
Micael Dahlén
Shintaro Okazaki
Advances in Advertising Research (Vol. IV)
This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012.
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Shintaro Okazaki
Advances in Advertising Research (Vol. 2)
This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain,
on June 24-26, 2010. Meer
on June 24-26, 2010. Meer
Shintaro Okazaki
Fundamentals of Mobile Marketing
The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. This book offers coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of why so that theories can be advanced.
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