Sea-Jin Chang

In dit fascinerende boek vergelijkt professor Sea-Jin Chang belangrijke strategische beslissingen van Sony en Samsung ten aanzien van technologie, marketing, organisatorische infrastructuur, en globalisering strategieën van 1994 tot 2006. Meer

Sea-Jin Chang argues that the Korean financial crisis of 1997 was due to the inertia of both the business groups known as chaebols and the Korean government which prevented adaptation to changing external environments. Meer