Sony vs. Samsung

Chapter 1. Sony and Samsung: Portraits of Two Global Competitors
1. The fall of Sony and the rise of Samsung Electronics
2. Comparison of Sony and Samsung Electronics: Motivations and Limitations
3. The History and Business Areas of Sony and Samsung Electronics
4. Sony and Samsung Electronics' Performance

Part 1 Strategic Analysis

Chapter 2. Prince and Pauper in the Analog World
1. Sony, the Prince of Analog
2. The Late-Starter, Samsung Electronics

Chapter 3. Digital Dream Kids and the Digital Sashimi Shop
1. Digital Revolution
2. Sony's digital Dream Kids
3. Samsung Electronics' Digital Sashimi Shop

Chapter 4. New Kids on the Block
1. Sony's Marketing Strategy focusing New Products
2. The Marketing Strategy of the Latecomer, Samsung Electronics
3. Increasing Bargaining Power of Retailers

Chapter 5. Wannabe Globals
1. Sony's Global Strategy
2. Samsung's Globalization Strategy
3. Problems with External Globalization

Part 2, Organizational Process and Leadership

Chapter 6. Same Silos but Different Outcomes
1. Sony's Company Structure
2. Problem of Sony's Organizational Structure
3. Corporate Culture and Organizational Structure of Samsung Electronics
4. The Problem of Samsung Electronics' Organizational Structure

Chapter 7. From Founders to Professional Managers
1. Sony's CEO and Governing Structure
2. Problems of Sony's Governing Structure
3. Samsung's Powerful Owner-Centered Structure
4. The Problems of Samsung's Governing Structure

Chapter 8. The Future of Sony and Samsung Electronics
1. Superficial Crisis and Internal Crisis
2. Lessons Learned by Sony and Samsung Electronics