Mairead Brady
- Auteur
Mairead Brady is assistent professor Marketing aan de School of Business, Trinity College Dublin.
Mairead Brady is assistent professor Marketing aan de School of Business, Trinity College Dublin.
Geschreven door Mairead Brady
Philip Kotler
Kevin Keller
Kevin Lane Keller
Mairead Brady
Malcolm Goodman
Torben Hansen
Marketing Management
The undisputed global bestseller in marketing management that reflect changes in marketing theory and practice An encyclopaedia of marketing, the classic Marketing Management is considered as the authoritative book on the subject.
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