Svend Hollensen
- Auteur
Boeken van Svend Hollensen
Svend Hollensen
Hans Engbers
Angelo Mulder
Internationale marketing
In 'Internationale marketing' komen alle aspecten van exportmanagement aan bod. Het boek geeft een volledig en helder beeld van de beslissingen die bedrijven nemen om met succes internationale markten te betreden.
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Svend Hollensen
Global Marketing
A clear, succinct, and comprehensive guide to international marketing Global Marketing, 9th Edition by Svend Hollensen and Ana Bogdanovic is an essential resource for undergraduate and postgraduate students looking to gain a deep understanding of global marketing.
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Svend Hollensen
Marketing Management
This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today.
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Svend Hollensen
Essentials of Global Marketing
'Essentials of Global Marketing' offers a concise and manageable approach to the subject.
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