Cor Molenaar

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Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. Meer

• Fills a gap in the market and provides essential reading for a broad range of advanced undergraduate and postgraduate programmes, including Strategic Management, Business Innovation, Consumer Behaviour Digital Transformation and Entrepreneurship. Meer

Shops are facing tough times: recession, local legislation, parking problems, competition from the internet and the strong position of suppliers. Buying on the Internet 24/7 has become a real alternative to the local shop with its rigid opening hours and limited choice. Meer