Instagram Power
Build Your Brand and Reach More Customers With the Power of Pictures
Samenvatting
If you're not using Instagram to your advantage, you have to start now. Instagram is the hottest social media site today: Two years after its launch, the number of its daily mobile users surpassed that of Twitter. Then Facebook purchased it for a billion dollars--and it took the world by storm.
Instagram Power provides everything you need to grab customers on the world's most popular photo-sharing site. This guide covers it all--from setting up an account to promoting a brand to integrating the photo-sharing app into an existing marketing strategy.
Learn how to:
- CREATE THE MOST EFFECTIVE IMAGE FOR YOUR NEEDS
- IDENTIFY PROSPECTIVE CUSTOMERS WITH HASHTAGS
- DEVELOP A MARKETING PLAN TAILORED FOR THE SITE
- LAUNCH A NEW PRODUCT
- CREATE A MINI SOCIAL NETWORK OF CUSTOMERS ON INSTAGRAM
- TRACK AND MEASURE YOUR EFFORTS
Specificaties
Inhoudsopgave
Introduction
Part 1: The Mobile Migration
1. The Mobile Native
2. Get Clicking on Instagram
3. Hashtags: Organizing a Chaotic World
Part 2: Marketing on Instagram
4. An Instagram Marketing Plan
5. The Social Network Hiding Inside Instagram
6. Catalysts for Growth
7. A Copywriter Walks into the App Store
Part 3: Bonding and Branding on Instagram
8. Instant Buying Decisions on Instagram
9. Instagram for Nonprofits and Service Providers
10. Branding on Instagram
Part 4: Selling on Instagram
11. Display Ads on Instagram
12. Using the Power of Free
13. Multistep Campaigns
Part 5: Integrating Instagram into Your Online Marketing
14. Integrating Instagram with Your Website
15. Instagram as Part of Your Social Strategy
16. Local Marketing with Instagram
Part 6: Tools for Leveraging Your Instagram Experience
17. Complementary Apps and Websites
18. Analyzing Your Instagram Work
Index
Anderen die dit boek kochten, kochten ook
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Daniël Verlaan€ 24,99 -
Ina Boer€ 25,00
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Trudy Pannekeet€ 20,00
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Eva Moeraert€ 25,99
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Kathalijne Buitenweg€ 11,99
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Huib Modderkolk€ 15,00
Net verschenen
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