Business Management for the Personal Fitness Trainer

<h1>BUSINESS MANAGEMENT FOR THE PERSONAL FITNESS TRAINER</h1><h2>PART 1: LAYING THE GROUNDWORK FOR SMALL BUSINESS</h2><h3>Chapter One: Introduction</h3><h4> Why Start a Business?</h4><h4>A Brief History of Small Business in the United States </h4><h4>What Is a Small Business? </h4><h4>The History of Personal Training </h4><h3>Chapter Two: Individuals and Small Business Start-Ups</h3><h4>Evaluating Your Entrepreneurial Orientation </h4><h4>Triggers for Starting a Business </h4><h4>Supports </h4><h4>Specialization </h4><h4>Personal Training as a Business </h4><h3>Chapter Three: Business Idea Generation and Initial Evaluation</h3><h4>Generating Business Ideas </h4><h4>Opportunity Identification </h4><h4>Choosing a Business </h4><h2>PART 2: DUE DILIGENCE ON THE BUSINESS IDEA</h2><h3>Chapter Four: Thinking Competitively</h3><h4>Redefining Your Industry</h4><h4>Defining Your Customers </h4><h4>Developing the Information for the External Analysis of Competitors </h4><h4>Developing a Competitive Map </h4><h4>Additional Issues for External Analysis </h4><h4>Competitive Advantage</h4><h3>Chapter Five: Business Mission and Strategy</h3><h4>Mission Statements </h4><h4>Sustainable Competitive Advantage </h4><h4>Step 1: Develop a List of Your Business’s Assets and Capabilities </h4><h4>Step 2: Split the List into Standard and Extraordinary <h4>Assets</h4><h4>Step 3: Evaluate Competitiveness of Extraordinary Resources/Capabilities </h4><h4>Strategy </h4><h3>Chapter Six: Your Financial Fitness</h3><h4>Understanding Cash Flow </h4><h4>Developing Cash Flow Statements </h4><h4>Other Financial Tools </h4><h2>PART 3: ESTABLISHING THE BUSINESS</h2><h3>Chapter Seven: The Legalities of Your Personal Training Business</h3><h4>Forms of Business </h4><h4>Independent Contractor Status </h4><h4>Contracts </h4><h4>Leases </h4><h4>Regulations </h4><h4>The Standard of Care and Scope of Practice </h4><h4>Insurance </h4><h4>The Legal System and Fitness Facility and Personal Training Businesses </h4><h3>Chapter Eight: Establishing Operations </h3><h4>Location </h4><h4>Financing Considerations </h4><h4>Legitimacy </h4><h4>Quality </h4><h4>Technology </h4><h4>Equipment </h4><h4>Facility and Equipment Layout </h4><h4>User Space and Safety </h4><h4>Timing </h4><h4>Time Management </h4><h3>Chapter Nine: Financing and Accounting </h3><h4>Financial Foundation </h4><h4>Identification of Key Issues </h4><h4>Funding </h4><h4>Accounting </h4><h4>Taxes</h4><h2>PART 4: BUILDING THE BUSINESS</h2><h3>Chapter Ten: Human Resource Management</h3><h4>What Is Human Resources? </h4><h4>Hiring Employees </h4><h4>Retaining Employees </h4><h4>Probation and Firing </h4><h4>Family Business </h4><h3>Chapter Eleven: Marketing</h3><h4>Marketing Plan </h4><h4>Pricing </h4><h4>Promotion </h4><h4>Communication in Marketing </h4><h4>Retaining Clients </h4><h4>Sales Management </h4><h2>PART 5: OTHER ISSUES</h2><h3>Chapter Twelve: The Future of Your Fitness Business</h3><h4>Exit/Harvest </h4><h4>Steps in Selling a Business </h4><h4>Turnaround </h4><h4>Closing the Business</h4><h3>Chapter Thirteen: Franchising and Purchasing an Existing Business </h3><h4>Basics of Franchising </h4><h4>Buying a Franchise </h4><h4>Buying an Existing Business </h4>