Managing Markets and Customers Revised Edition

Name: Managing Markets and Customers Revised Edition
Author: Elearn

Revised Edition

Specificaties

Paperback, 132 blz. | Engels

Taylor & Francis | 1e druk, 2009

ISBN13: 9780080557397

Rubricering

Juridisch :

Taylor & Francis 1e druk, 2009 9780080557397

Onderdeel van serie Management Extra

Verwachte levertijd ongeveer 11 werkdagen

67,47

In winkelwagen

Samenvatting

More and more managers are looking for customer focus to help fight the pressures of rising costs, global competition and falling sales. But it's not simply a case of trying to get closer to your customers. There are more strategic decisions that if made can make your marketing more lean, more focused and more successful.

Managing Customers and Markets explores what market orientation means and the key things you need to be able to do as a manager to make a difference.