Beyond the Usability Lab

As the web continues to evolve, usability plays an even more critical role in the success of a site. Users have little patience for poorly planned websites and Wen applications, and they know there's bound to be a more usable site just a click away. In addition, today's social networks will quickly spread the word about sites and other products that provide a poor user experience.

Online usability testing offers an ideal solution by getting behavior-based feedback simultaneously from hundreds or even thousand of users. New and powerful online tools are available for conducting these tests, but there's little practical, unbiased information for practitioners needing to make informed decisions about the plethora of options available. Beyond the Usability Lab meets this need by providing usability, market research, and other professionals with the guidance to confidently select the technique most massive amounts of data and properly analyze the results.

- The first guide for implementing cost-effective and reliable large-scale user experience testing methodologies.
- A practical approach to conducting and Analyzing online studies with large numbers of participants-from start to finish
- The essential steps in additions to tips examples and real-world stories-that practitioners can immediately incorporate into their work