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The Power Presenter
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E-book, blz. | Engels
Pearson Education | e druk, 2021
ISBN13: 9780136933649
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Pearson Education e druk, 2021 9780136933649
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Samenvatting

Present with Power, Poise, and Confidence—In Any Environment, Live or Virtual

To succeed, leaders must deliver powerful presentations at every opportunity: speeches, fireside chats, briefings, pitches, virtual meetings, videoconferences, podcasts, and beyond. Whether you're in front of a live audience or a webcam, the way you present yourself verbally and non-verbally is crucial to your success. Top presentation coach Jerry Weissman gives you the same battle-tested techniques, styles, and strategies he has provided to senior executives at thousands of companies. His proven methodology has enabled presenters to attract investors, sell products, propose partnerships, and get high-stakes projects approved. You'll follow a step-by-step plan to shape your content, control your nerves, master your body language, integrate your graphics with your delivery, and much more.

The Power Presenter is packed with proven techniques, practical tools, and case studies of famous power presenters—including many business leaders new to this edition. It will help you engage any audience from start to finish and deliver persuasive presentations when it counts most.

Part of the Jerry Weissman Presentation Trilogy!

Also look for updated Third Editions of:

• Presenting to Win: The Art of Telling Your Story and Designing Your Slides
• In the Line of Fire: How to Handle Tough Questions...When it Counts

Specificaties

ISBN13:9780136933649
Taal:Engels
Bindwijze:e-book
Uitgever:Pearson Education

Inhoudsopgave

Foreword to the Second Edition&nbsp;&nbsp;&nbsp;&nbsp; xvii <br> <br>Preface: Show Me the Money&nbsp;&nbsp;&nbsp;&nbsp; xxi <br> <br> Introduction:&nbsp; The Deer in the Headlights&nbsp;&nbsp;&nbsp;&nbsp; xxvii <br> <br>Fight-or-Flight&nbsp;&nbsp;&nbsp;&nbsp; xxvii <br> <br>Adrenaline Rush Remedies&nbsp;&nbsp;&nbsp;&nbsp; xxviii <br> <br>The Mental Method&nbsp;&nbsp;&nbsp;&nbsp; xxix <br> <br>Book Conventions&nbsp;&nbsp;&nbsp;&nbsp; xxx <br> <br> Chapter One:&nbsp; Actions Speak Louder Than Words&nbsp;&nbsp;&nbsp;&nbsp; 1 <br> <br>Audience Advocacy&nbsp;&nbsp;&nbsp;&nbsp; 1 <br> <br>The Power of the Visual&nbsp;&nbsp;&nbsp;&nbsp; 3 <br> <br> Chapter Two:&nbsp; Creating Empathy with Your Audience&nbsp;&nbsp;&nbsp;&nbsp; 11 <br> <br>Empathy&nbsp;&nbsp;&nbsp;&nbsp; 11 <br> <br>The Science of Empathy&nbsp;&nbsp;&nbsp;&nbsp; 12 <br> <br>The Effectiveness Matrix&nbsp;&nbsp;&nbsp;&nbsp; 15 <br> <br> Chapter Three:&nbsp; The Butterflies in Your Stomach&nbsp;&nbsp;&nbsp;&nbsp; 23 <br> <br>Fight-or-Flight: Internal Dynamics&nbsp;&nbsp;&nbsp;&nbsp; 23 <br> <br>Fight-or-Flight: External Dynamics&nbsp;&nbsp;&nbsp;&nbsp; 26 <br> <br>Presenter Behavior/Audience Perception&nbsp;&nbsp;&nbsp;&nbsp; 29 <br> <br>The Yikes! Moment&nbsp;&nbsp;&nbsp;&nbsp; 30 <br> <br> Chapter Four:&nbsp; The Quest for Content&nbsp;&nbsp;&nbsp;&nbsp; 31 <br> <br>Slides&nbsp;&nbsp;&nbsp;&nbsp; 32 <br> <br>Script&nbsp;&nbsp;&nbsp;&nbsp; 33 <br> <br>Teleprompter (Also Known as Autocue)&nbsp;&nbsp;&nbsp;&nbsp; 34 <br> <br>Comfort Monitors&nbsp;&nbsp;&nbsp;&nbsp; 35 <br> <br>Advanced Technology&nbsp;&nbsp;&nbsp;&nbsp; 36 <br> <br>Five Simple Steps to Develop Your Story&nbsp;&nbsp;&nbsp;&nbsp; 37 <br> <br> Chapter Five:&nbsp; The Mental Method&nbsp;&nbsp;&nbsp;&nbsp; 45 <br> <br>Concentration&nbsp;&nbsp;&nbsp;&nbsp; 45 <br> <br>The Mind–Body Connection&nbsp;&nbsp;&nbsp;&nbsp; 46 <br> <br>The Mental Method&nbsp;&nbsp;&nbsp;&nbsp; 49 <br> <br>Delivering Your Message&nbsp;&nbsp;&nbsp;&nbsp; 59 <br> <br> Chapter Six:&nbsp; The Learning Process&nbsp;&nbsp;&nbsp;&nbsp; 61 <br> <br>Change&nbsp;&nbsp;&nbsp;&nbsp; 61 <br> <br>The Four Stages of Learning&nbsp;&nbsp;&nbsp;&nbsp; 62 <br> <br>Comfort Zone Paradox&nbsp;&nbsp;&nbsp;&nbsp; 63 <br> <br>Repetition over Time&nbsp;&nbsp;&nbsp;&nbsp; 65 <br> <br>The Yikes! Moment&nbsp;&nbsp;&nbsp;&nbsp; 68 <br> <br>The Suasive Master Skills Cycle&nbsp;&nbsp;&nbsp;&nbsp; 69 <br> <br> Chapter Seven:&nbsp; Speak with Your Body Language&nbsp;&nbsp;&nbsp;&nbsp; 71 <br> <br>The Historic Kennedy–Nixon Debate&nbsp;&nbsp;&nbsp;&nbsp; 71 <br> <br>External Factors/Audience Perception&nbsp;&nbsp;&nbsp;&nbsp; 76 <br> <br>Visual Dynamics&nbsp;&nbsp;&nbsp;&nbsp; 77 <br> <br>Vocal Dynamics&nbsp;&nbsp;&nbsp;&nbsp; 92 <br> <br>Putting It All Together&nbsp;&nbsp;&nbsp;&nbsp; 96 <br> <br> Chapter Eight:&nbsp; Control Your Cadence: The Phrase&nbsp;&nbsp;&nbsp;&nbsp; 99 <br> <br>Cadence&nbsp;&nbsp;&nbsp;&nbsp; 99 <br> <br>Complete the Arc&nbsp;&nbsp;&nbsp;&nbsp; 100 <br> <br>Rising/Falling Inflection&nbsp;&nbsp;&nbsp;&nbsp; 102 <br> <br>Complete the Arc in Action&nbsp;&nbsp;&nbsp;&nbsp; 107 <br> <br> Chapter Nine:&nbsp; Control Your Cadence: The Pause&nbsp;&nbsp;&nbsp;&nbsp; 111 <br> <br> Unwords&nbsp;&nbsp;&nbsp;&nbsp; 112 <br> <br>Ten Benefits of the Pause&nbsp;&nbsp;&nbsp;&nbsp; 120 <br> <br>Speak Only to Eyes&nbsp;&nbsp;&nbsp;&nbsp; 120 <br> <br>Phrase &amp; Pause&nbsp;&nbsp;&nbsp;&nbsp; 122 <br> <br>Cadence Summary&nbsp;&nbsp;&nbsp;&nbsp; 124 <br> <br> Chapter Ten:&nbsp; Tools of the Trade&nbsp;&nbsp;&nbsp;&nbsp; 127 <br> <br>Position&nbsp;&nbsp;&nbsp;&nbsp; 127 <br> <br>The Presentation Checklist&nbsp;&nbsp;&nbsp;&nbsp; 130 <br> <br>Putting It All Together&nbsp;&nbsp;&nbsp;&nbsp; 133 <br> <br> Chapter Eleven:&nbsp; SlideSynchronization&nbsp;&nbsp;&nbsp;&nbsp; 135 <br> <br>Design/Delivery Balance&nbsp;&nbsp;&nbsp;&nbsp; 135 <br> <br>The Suasive Meta Design Concepts&nbsp;&nbsp;&nbsp;&nbsp; 138 <br> <br>Seven Steps of Slide Sync Delivery&nbsp;&nbsp;&nbsp;&nbsp; 141 <br> <br>Slide Sync Delivery in Action&nbsp;&nbsp;&nbsp;&nbsp; 148 <br> <br> Chapter Twelve:&nbsp; SlideSync Narrative&nbsp;&nbsp;&nbsp;&nbsp; 149 <br> <br>Describe&nbsp;&nbsp;&nbsp;&nbsp; 149 <br> <br>Narrative Continuity&nbsp;&nbsp;&nbsp;&nbsp; 154 <br> <br>Three Simple Steps of Continuity&nbsp;&nbsp;&nbsp;&nbsp; 155 <br> <br>Putting It All Together&nbsp;&nbsp;&nbsp;&nbsp; 156 <br> <br> Chapter Thirteen:&nbsp; Masters of the Game&nbsp;&nbsp;&nbsp;&nbsp; 157 <br> <br>The Great Communicator&nbsp;&nbsp;&nbsp;&nbsp; 157 <br> <br>Sir Winston Churchill&nbsp;&nbsp;&nbsp;&nbsp; 160 <br> <br>President John F. Kennedy&nbsp;&nbsp;&nbsp;&nbsp; 161 <br> <br>Reverend Martin Luther King, Jr.&nbsp;&nbsp;&nbsp;&nbsp; 162 <br> <br>Reverend Billy Graham&nbsp;&nbsp;&nbsp;&nbsp; 163 <br> <br>The Great Communicator Redux&nbsp;&nbsp;&nbsp;&nbsp; 165 <br> <br>The Great Orators: Conversation and Empathy&nbsp;&nbsp;&nbsp;&nbsp; 167 <br> <br> Coda:&nbsp; Ending with the Beginning&nbsp;&nbsp;&nbsp;&nbsp; 169<br><br>Endnotes&nbsp;&nbsp;&nbsp;&nbsp; 173<br><br>Appendix A:&nbsp; Video Links&nbsp;&nbsp;&nbsp;&nbsp; 187<br><br>Acknowledgments&nbsp;&nbsp;&nbsp;&nbsp; 193<br><br>About the Author&nbsp;&nbsp;&nbsp;&nbsp; 195<br><br>Index&nbsp;&nbsp;&nbsp;&nbsp; 197 <br> <br>

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