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International Retailing

Specificaties
Paperback, 396 blz. | Engels
| e druk, 2008
ISBN13: 9780199212828
Rubricering
Juridisch :
e druk, 2008 9780199212828
€ 99,71
Levertijd ongeveer 11 werkdagen
Gratis verzonden

Samenvatting

Based on the successful international retailing textbook by Nicholas Alexander, this new textbook has been designed to deliver a clear understanding of the retail internationalisation process, considering the supporting theoretical frameworks, international retail activity, and the management of international operations.

Structured around four parts, the text guides students through the internationalisation process, considering international markets and how retail enterprises operate within them, before ending with a concluding section that considers future trends. The authors discuss what is happening in international retailing, who is making it happen, why it is happening in the way that it is, and how it is happening. The book therefore examines the international retail process in its entirety by reflecting on contemporary research and the practicalities of international retail activity.

The textbook will be accompanied by an online resource centre. The ORC will comprise the following features:

For students:
Web exercises
Weblinks
Glossary of terms
Multiple choice questions
Revision questions

For lecturer (password protected):
PowerPoint slides
Revision comments/updates for the textbook
Lecturer's guide (explanatory notes and background article guidance for non-research active staff)
Seminar and discussion questions
Exam questions

Specificaties

ISBN13:9780199212828
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:396
Hoofdrubriek:Algemeen management

Net verschenen

€ 99,71
Levertijd ongeveer 11 werkdagen
Gratis verzonden

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        International Retailing