Zara and her Sisters

The Story of the World’s Largest Clothing Retailer

Specificaties
Gebonden, blz. | Engels
Palgrave Macmillan UK | e druk, 2009
ISBN13: 9780230229914
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Juridisch :
Palgrave Macmillan UK e druk, 2009 9780230229914
€ 49,79
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Samenvatting

Zara is the best known Spanish brand at an international level, and is listed among the hundred most valuable companies in the world. This insightful new book reveals the secrets behind Zara's success and examines the steps that its creator, Amancio Ortega, took to make Zara the global market leader in fashion.

Specificaties

ISBN13:9780230229914
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan UK

Inhoudsopgave

Prologue Introduction A Place Called Arteixo... An Entrepreneur Called Ortega... And Some Ideas Gestating A Family From a Garage in Search of Gaps in the Sector The Concept Takes Shape: Manufacture Becomes Industrial Market and Customer the Start and Finish of Everything The First Attempt to Open a Shop Doesn't Take... but the success of Zara Can be Seen Logistics: The Challenge of Marrying Production and Distribution Thinking Big: Galicia is too Small... And Spain, too Concepts Aimed at Reaching Everybody: Adding Chains On the Road to the Stock Exchange The Market Price Isla for Castellano. The Light and Shade of a Scare in the Form of a Crisis A Model for Management Amancio, Inditex and the Future ... With the Family? Epilogue Appendix Notes

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€ 49,79
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        Zara and her Sisters