International Place Branding Yearbook 2012

List of Tables List of Figures Preface Acknowledgements Notes on Contributors About the Book Organisation of the Book Introduction; F.Go & R.Govers PART I: MULTIDISCIPLINARY PERSPECTIVES ON SUSTAINABLE PLACE BRANDING Four Readings of Place Leadership; C.Mabey  & T.Freeman Beyond Place Branding; N.Ind  & E.D.Holm Crisis Communication and Sustainable Place Marketing; E.Avraham A Perspective on Planning, Preservation and Place Branding; K.van Assche , M.C.Lo   R.Beunen PART II: CHAPTERS ON PARTICULAR CASES Case A: Sex and the City - City Branding Processes in Spanish Cities; G.Seisdedos Case B: A Common Agenda for Place Branding: Made in Torino; A.Otgaar Case C: Sustaining a Brand Through Proactive Repair: the Case of Manchester; S.Little Case D: Social Media: Insight into the 'Public Mood' of Places? A Case Study of the City of Johannesburg; W.Schreiner  & F.Go Case E: Turning a Gemstone into a Diamond – a Green Design & Branding Strategy for The City of Bucharest; I.Gramon-Suba & C.HoltPART III: CHAPTERS ON PARTICULAR THEMES Overcoming the Risk of Stereotypes – Sustainable Place Branding asks for Strategic Communications; R.Schatz Do National Green Reputations Matter? The Global Green Economy Index and Implications for Stakeholders in the Green Economy; J.Tamanini Branding Brazilian Slums through 'Freeware' Cultural Production: the Case of Rio de Janeiro; A.P.Russo Improved Public Infrastructure and Sustainable Place Branding; K.Dinnie PART IV: MOVING PLACE BRAND KNOWLEDGE FORWARD: CONCLUDING REMARKS Conclusion; F.Go & R.Govers References