Defending Your Brand

Name: Defending Your Brand
Author: T. Calkins

How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

Specificaties

Gebonden, blz. | Engels

Palgrave Macmillan US | e druk, 2012

ISBN13: 9780230340343

Rubricering

Juridisch :

Palgrave Macmillan US e druk, 2012 9780230340343

€ 80,29

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Levertijd ongeveer 9 werkdagen

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Samenvatting

Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.

Specificaties

ISBN13:9780230340343

Taal:Engels

Bindwijze:gebonden

Uitgever:Palgrave Macmillan US

Hoofdrubriek:Strategisch management, Algemeen management

Inhoudsopgave

Chapter 1: Introduction Chapter 2: The Threat Chapter 3: The Financial Challenge Chapter 4: Know Your Enemy Chapter 5: Competitive Intelligence Chapter 6: The Key Question Chapter 7: Planning the Defense Chapter 8: Stopping the Launch Chapter 9: Blocking Distribution Chapter 10: Limiting Awareness Chapter 11: Preventing Trial Chapter 12: Fighting Repeat Chapter 13: Defense Never Ends Chapter 14: Defensive Strategy for Innovators Chapter 15: A Cautionary Word about Competition Law

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