Wine Brands

Name: Wine Brands
Author: E. Resnick

Success Strategies for New Markets, New Consumers and New Trends

Specificaties

Gebonden, blz. | Engels

Palgrave Macmillan UK | e druk, 2008

ISBN13: 9780230554030

Rubricering

Juridisch :

Palgrave Macmillan UK e druk, 2008 9780230554030

€ 61,99

In winkelwagen

Levertijd ongeveer 9 werkdagen

Gratis verzonden

Samenvatting

This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.

Specificaties

ISBN13:9780230554030

Taal:Engels

Bindwijze:gebonden

Uitgever:Palgrave Macmillan UK

Hoofdrubriek:Internet en social media, Reclame en verkoop, Marketing

Inhoudsopgave

PART I- NEW AND TRADITIONAL CUSTOMERS Portrait of a Man as a Traditional Consumer Values and Trends of the New Consumers Birth of the New Wine Consumer PART 11- REACHING THE NEW CONSUMER Traditional Marketing vs. Web Marketing Pouring Wines in New Ways: Marketing on Web 1.0 Web 2.0 and New Millennium: Innovative Ways for New Trends Web Communities and Netnography Wine and Branding