Performance Measurement of New Product Development Teams

A Case of the High-Tech Sector

Specificaties

Gebonden, blz. | Engels

Palgrave Macmillan UK | e druk, 2008

ISBN13: 9780230573840

Rubricering

Juridisch :

Palgrave Macmillan UK e druk, 2008 9780230573840

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Samenvatting

Using the example of four Taiwanese brand-name multinational companies, this study seeks to unpack the relationship between project team performance measurement systems and new product success/failure. It examines the use of performance measurement results and the resulting impact on team-member behaviour and functional departments.

Specificaties

ISBN13:9780230573840

Taal:Engels

Bindwijze:gebonden

Uitgever:Palgrave Macmillan UK

Hoofdrubriek:Projectmanagement, Reclame en verkoop, Marketing

Inhoudsopgave

Preface Introduction New Product Development Success Factors The Organisational Architecture Conceptual Framework Research Methodology and Methods Case Study and Interpretation Cross Case-Studies Analysis Discussion Conclusions Bibliography

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