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Designed for Digital

How to Architect Your Business for Sustained Success

Specificaties
Paperback, 208 blz. | Engels
MIT Press Ltd | 1e druk, 2021
ISBN13: 9780262542760
Rubricering
Hoofdrubriek : Management
Juridisch : Management
MIT Press Ltd 1e druk, 2021 9780262542760
Onderdeel van serie Management on the Cutting Edge
Verwachte levertijd ongeveer 8 werkdagen

Samenvatting

Practical advice for redesigning “big, old” companies for digital success, with examples from Amazon, BNY Mellon, LEGO, Philips, USAA, and many other global organizations.

Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success. In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, the authors explain, business design has become a critical management responsibility. Effective business design enables a company to pivot quickly in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy.

Designed for Digital offers practical advice on digital transformation, with examples that include Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on five years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.

Five Building Blocks of Digital Business SuccessShared Customer InsightsOperational BackboneDigital PlatformAccountability FrameworkExternal Developer Platform

Specificaties

ISBN13:9780262542760
Taal:Engels
Bindwijze:paperback
Aantal pagina's:208
Uitgever:MIT Press Ltd
Druk:1
Verschijningsdatum:21-9-2021
Hoofdrubriek:Management
ISSN:

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        Designed for Digital