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How to Sell

Sell anything to anyone

Specificaties
Paperback, blz. | Engels
Pearson Education | e druk, 2010
ISBN13: 9780273731276
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Pearson Education e druk, 2010 9780273731276
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

JO OWEN practises what he preaches. Aside from his sales practice, he is the co-founder of four national charities, including Teach First which is now one of the top 10 graduate recruiters in the UK. He was a partner at Accenture, built a business in Japan and is now the managing partner of the Leadership Partnership.

 

He is the author of several management best sellers, including How to Lead and How to Manage. In his teaching and writing he has already helped over 100,000 managers and sales people become more effective.

 

He has featured on CNN and the BBC, in The Wall Street Journal and the Financial Times, and has presented two television series on leadership.  He is in demand as a speaker and can be contacted at Speakers for Business. 

Specificaties

ISBN13:9780273731276
Taal:Engels
Bindwijze:Paperback
Hoofdrubriek:Reclame en verkoop

Inhoudsopgave

<p>About the author</p> <p>Introduction</p> <p>&nbsp;</p> <p>PART ONE: THE PRINCIPLES OF SELLING</p> <p>1. Preparing to succeed</p> <p>2. Persuasive conversations</p> <p>3. The principles and&nbsp;mindset of success&nbsp;</p> <p>4. The sins of selling: how to fail</p> <p>&nbsp;</p> <p>PART TWO: THE PRACTICE OF SELLING</p> <p>&nbsp;5. Key account management</p> <p>&nbsp;6. Relationship management</p> <p>&nbsp;7. Bids and tenders</p> <p>&nbsp;8. Dealing with the tough stuff</p> <p>&nbsp;</p> <p>Conclusion: the sales journey</p> <p>Index </p>

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        How to Sell