Active Consumer

Name: Active Consumer
Author: Marina Bianchi

Novelty and Surprise in Consumer Choice

Specificaties

Gebonden, 278 blz. | Engels

Taylor & Francis | 1e druk, 1998

ISBN13: 9780415171908

Rubricering

Juridisch :

Taylor & Francis 1e druk, 1998 9780415171908

Onderdeel van serie Routledge Frontiers of Political Economy

€ 210,16

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Levertijd ongeveer 11 werkdagen

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Samenvatting

The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be in consumer behaviour, how it relates to technical change and how new consumer capabilities are developed and organized.