Marketing, Morality and the Natural Environment

Name: Marketing, Morality and the Natural Environment
Author: Andrew Crane

Specificaties

Paperback, 218 blz. | Engels

Taylor & Francis | 1e druk, 2007

ISBN13: 9780415439619

Rubricering

Juridisch :

Taylor & Francis 1e druk, 2007 9780415439619

Onderdeel van serie Routledge Advances in Management and Business Studies

Verwachte levertijd ongeveer 11 werkdagen

29,97

In winkelwagen

Samenvatting

This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.