Marketing in the Service Industries

Name: Marketing in the Service Industries
Author: G. R Foxall

Marketing Service Inds

Specificaties

Paperback, 224 blz. | Engels

Taylor & Francis | 1e druk, 2014

ISBN13: 9780415761185

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Juridisch :

Taylor & Francis 1e druk, 2014 9780415761185

€ 61,77

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Samenvatting

First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as professional services, banks, service firms, insurance services, freight transport, estate agencies, leisure, package holidays, urban public transport, tourism, customer service and also new technology in the industry.