Idea Agent

Name: Idea Agent
Author: Jonas (Idelaboratoriet, Sweden) Michanek

The Handbook on Creative Processes

Specificaties

Paperback, 184 blz. | Engels

Taylor & Francis | 1e druk, 2013

ISBN13: 9780415824149

Rubricering

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Taylor & Francis 1e druk, 2013 9780415824149

€ 46,25

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Samenvatting

The Idea Agent is a practical idea management handbook, aimed at people who want to take an active role in creative processes across all areas. It combines the creatively wild with the rationally structured techniques for innovation to provide readers with a varied toolbox of proven idea management methodology. From discussing how to identify a problem or opportunity, to describing techniques for idea creation, it offers a step-by-step guide to building creative concepts for the marketplace. With built-in exercises and applications, this book is an ideal working companion for any innovator.