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The Marketing of Academic, National and Public Libraries Worldwide

Marketing, Branding, Community Engagement

Specificaties
Paperback, blz. | Engels
Elsevier Science | e druk, 2023
ISBN13: 9780443134357
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Elsevier Science e druk, 2023 9780443134357
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

The Marketing of Academic, National and Public Libraries Worldwide: Marketing, Branding, Community Engagement enables readers to learn about the most up-to-date trends, as well as hands-on practices and marketing tactics taken directly from 48 highly seasoned marketing and community engagement librarians around the world, namely in Africa, Australia, Canada, Croatia, Germany, Hong Kong, Latvia and Qatar. Via a series of in-depth and semi-structured interviews, this book provides insights into successful marketing strategies librarians can use to encourage donors and patrons to understand that their libraries are a great choice for fulfilling information needs, recreational interests, intellectual pursuits, and more.

This book contains 45 interviews with academic, national and public librarians from 19 different countries and territories. So many voices! The focus is on the librarians themselves who have played an important role in the marketing and branding of libraries and have designed the processes to engage communities. What is intriguing to the reader is just how far the attitudes and perceptions of librarians affect the salience and achievements of any marketing practice in the library. These attitudes and perceptions fall out of the interview conversation and onto the page." International Journal of Education & Literacy Studies

Specificaties

ISBN13:9780443134357
Taal:Engels
Bindwijze:Paperback

Inhoudsopgave

<p>Foreword<br>Barbara Lison<br>(Director of Bremen Public Library ;<br>IFLA President 2021-2023)</p><p>Foreword<br>Dr. Xerxes Mazda<br>(Head of Collections and Curation,<br>The British Library)</p><p><br>1. Peter Persic, Director of Public Relations & Marketing, Los Angeles Public Library, United States</p><p>2. Nicole Čelić, Adult Service Librarian, New York City</p><p>3. Sara P. Montoya-Hernandez, Marketing & Events Coordinator, McAllan Public Library, United States</p><p>4. Stacie Ledden, Director of Strategic Partnerships, Anythink Libraries, United States</p><p>5. Shamichael Hallman, Senior Library Manager, Memphis Public Library, United States</p><p>6. Tana Perckham, Chief Strategy Officer, Cleveland Public Library, United States</p><p>7. Randall Goble, Director of Engagement, Kent District Library, Michigan, United States</p><p>8. Sam Helmick, Community & Access Services Coordinator, Iowa City Public Library, United States</p><p>9. Steven K. Bowers, Executive Director, The Library Network, Detroit, Michigan, United States</p><p>10. Helen Tapping, Head of Marketing and Online Services, The Seattle Public Library</p><p>11. Dr. Timothy Lentz, Archivist & Director of the Detroit Opera Archive and the Allesee Dance and Opera Resource Library, Detroit Opera House</p><p>12. Sonia Zagwyn, Children&rsquo;s Services Coordinator, Powell River Public Library, B.C., Canada</p><p>13. Isobel Hunter, Chief Executive, Libraries Connected</p><p>14. Lucia Werder, Deputy Director, Bremen Public Library, Germany</p><p>15. Niko Cvjetković, Director, Rijeka City Library, Croatia</p><p>16. Olivera Nastic, Librarian, Belgrade City Library, Serbia</p><p>17. Jakob Guillois Lærkes, Director, Gladsaxe Municipal Libraries, Copenhagen, Denmark</p><p>18. Jane Cowell, Chief Executive Officer, Yarra Plenty Regional Library, City of Whittlesea, Victoria, Australia</p><p>19. Laurinda Thomas, Manager, Libraries and Community Spaces, Wellington City Council, New Zealand</p><p>20. April Slayton, Director of Communications, Library of Congress, United States</p><p>21. Liisa Savolainen, Deputy Director, National Library of Finland</p><p>22. Huism Tan, Executive Director, Qatar National Library</p><p>23. Susan Parker-Leavy, Head of Library, Museum of Islamic Art Library, Qatar</p><p>24. Elsbeth Kwant, Strategic Adviser, National Library of the Netherlands</p><p>25. Ute Schwens, Director, Deutsche Nationalbibliothek Frankfurt am Main</p><p>26. Augusts Zilberts, Head of Public Relations, National Library of Latvia</p><p>27. Damilare Oyedele, Co-founder and Chief Executive, Library Aid Africa</p><p>28. Margaret Aldrich, Director of Communications, Little Free Library</p><p>29. Philip Kent, University Librarian, University of Sydney</p><p>30. Allan Cho, Community Engagement Librarian, University of British Columbia</p><p>31. Alex Hodges, HGSE Librarian and Director, Monroe C. Gutman Library, Harvard University Graduate School of Education</p><p>32. Jenna Hillhouse, Librarian, Center for Homeland Defense and Security, Naval Postgraduate School, United States</p><p>33. Eric Cooper, Acquisitions Librarian and Library Property Accountable Officer, U.S. Army Heritage and Education Center</p><p>34. Ameet Doshi, Head, Donald E. Stokes Library, Princeton University</p><p>35. Amanda Albert, Instructional Specialist, School of Arts & Sciences, Washington University at St. Louis</p><p>36. Mark Allen Mattson, Head of Global Engagement Initiatives and International Partnerships Librarian, Pennsylvania State University Libraries</p><p>37. Anne Langley, Dean of University of Connecticut Library</p><p>38. Charlie Bennett, Public Engagement Librarian, Georgia Tech Library</p><p>39. Charles Aylmer, Affiliated Librarian of East Asian Studies, University of Cambridge</p><p>40. Dominic Tate, Head of Library Research Support and Deputy Director, University of Edinburgh</p><p>41. Wilhelm Widmark, Director, Stockholm University Library</p><p>42. Prof. Dr. Andreas Degkwitz, Library Director, Humboldt University of Berlin  </p><p>43. Emre Hasan Akbayrak, Library Director, Atılım University (Turkey)</p><p>44. Alrina de Bruyn, Director of Events & Marketing, University of Johannesburg Library</p><p>45. Nadine Bailey, Teacher Librarian & Technology Integration, Western Academy of Beijing</p><p>46. Mr. K, Head of Library, Somerset School Shanghai</p><p>47. Katie Day, Teacher-Librarian, Tanglin Trust School, Singapore</p>

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        The Marketing of Academic, National and Public Libraries Worldwide