Part I. The 7 Simple Secrets
Introduction. Our Chief Want
Chapter 1. Ignite Your Enthusiasm
Light A Fire In Your Heart Before Sparking One In Theirs
Chapter 2. Navigate The Way
Deliver A Specific, Consistent And Memorable Vision
Chapter 3. Sell The Benefit
Put Your Listeners First
Chapter 4. Paint A Picture
Tell Powerful, Memorable And Actionable Stories!
Chapter 5. Invite Participation
Solicit Input, Overcome Objections And Develop A Winning Strategy
Chapter 6. Reinforce An Optimistic Outlook
Become A Beacon Of Hope
Chapter 7. Encourage People To Reach Their Potential
Praise People, Invest In Them, And Unleash Their Potential
Part II. Living The 7 Simple Secrets
Introduction. Inspire Every Day, In Every Office And In Every Home
Chapter 8. Hoo-Yah! Optimism Rules Aboard The Uss Ronald Reagan
Chapter 9. 15 Minutes To 5-Star Service
Chapter 10. How A Visit To The Lower Ninth Ward Inspired A Nation Of Givers
Chapter 11. Wow 'Em Like Steve Jobs
Chapter 12. How An Ice Cream Shop Became The Hottest Franchise In Town
Chapter 13. A Mission Impossible Fit For Tom Cruise
Chapter 14. A Master Class In Motivation
Conclusion. Be A Spellbinder
Notes
Index
About the Author
