Critical Marketing – Issues in Contemporary Marketing

Acknowledgements xi
<p>Chapter 1 Critical Marketing: A Limit Attitude 1<br /> Mark Tadajewski and Douglas Brownlie</p>
<p>Chapter 2 Rethinking the Development of Marketing 29<br /> Mark Tadajewski and Douglas Brownlie</p>
<p>Chapter 3 Prejudice V. Marketing? An Examination of some Historical Sources 33<br /> Donald F. Dixon</p>
<p>Chapter 4 Early Development of the Philosophy of Marketing Thought 45<br /> D.G. Brian Jones and David D. Monieson</p>
<p>Chapter 5 Consumer Sovereignty, Democracy, and the Marketing Concept: A Macromarketing Perspective 67<br /> Donald F. Dixon</p>
<p>Chapter 6 Critical Reflections on Consumer Research 85<br /> Mark Tadajewski and Douglas Brownlie</p>
<p>Chapter 7 Remembering Motivation Research: Toward an Alternative Genealogy of Interpretive Consumer Research 91<br /> Mark Tadajewski</p>
<p>Chapter 8 Evolution, Biology and Consumer Research: What Darwin Knew that We ve Forgotten 131<br /> Elizabeth C. Hirschman</p>
<p>Chapter 9 Ethnopsychology: A Return to Reason in Consumer Behaviour 157<br /> John O′Shaughnessy</p>
<p>Chapter 10 Marketing and Society 183<br /> Mark Tadajewski and Douglas Brownlie</p>
<p>Chapter 11 Marketing, the Consumer Society and Hedonism 187<br /> John O′Shaughnessy and Nicholas Jackson O Shaughnessy</p>
<p>Chapter 12 Antiglobal Challenges to Marketing in Developing Countries: Exploring the Ideological Divide 211<br /> Terrence H. Witkowski</p>
<p>Chapter 13 On Negotiating the Market? 245<br /> Mark Tadajewski and Douglas Brownlie</p>
<p>Chapter 14 Sustainable Marketing 253<br /> Ynte K. van Dam and Paul A.C. Apeldoorn</p>
<p>Chapter 15 An Ecofeminist Analysis of Environmentally Sensitive Women Using Qualitative Methodology: The Emancipatory Potential of an Ecological Life 271<br /> Susan Dobscha and Julie L. Ozanne</p>
<p>Chapter 16 Past Postmodernism? 301<br /> Mark Tadajewski and Douglas Brownlie</p>
<p>Chapter 17 Introspection as Critical Marketing Thought, Critical Marketing Thought as Introspection 311<br /> Stephen J. Gould</p>
<p>Chapter 18 The Function of Cultural Studies in Marketing: A New Administrative Science? 329<br /> Adam Arvidsson</p>
<p>Chapter 19 Thinking through Theory: Materialising the Oppositional Imagination 345<br /> Pauline Maclaran and Lorna Stevens</p>
<p>Chapter 20 Postcolonialism and Marketing 363<br /> Gavin Jack</p>
<p>Index 385</p>