Affiliate Program Management: An Hour a Day

Specificaties
Paperback, 424 blz. | Engels
Sybex | 1e druk, 2011
ISBN13: 9780470651735
Rubricering
Sybex 1e druk, 2011 9780470651735
Verwachte levertijd ongeveer 8 werkdagen

Samenvatting

'Affiliate Program Management: An Hour a Day' laat stap voor stap zien hoe u het onderzoek, beheer, de lancering en groei van een succesvol online affiliate marketingprogramma aanpakt. Dit gedetailleerde boek vertaald ingewikkelde aspecten naar praktische en hanteerbare taken die het gehele proces omvatten van marktonderzoek en het opzetten van competitieve programma's tot acquisitie en het motiveren van affiliates.

Specificaties

ISBN13:9780470651735
Taal:Engels
Bindwijze:paperback
Aantal pagina's:424
Uitgever:Sybex
Druk:1

Over Evgenii Prussakov

Award-winning affiliate management expert Evgenii "Geno" Prussakov is founder and president of Affilinomics, an affiliate management and consulting company. He has managed affiliate programs and consulted with such top brands as Forbes, Hallmark, Nokia, Warner Music, Skype, Forex Club, and many others. He is a regular contributor to Website Magazine, FeedFront, Revenue Performance, Search Marketing Standard, Visibility Magazine, Search Engine Marketing Journal, and multiple industry blogs. He maintains his own affiliate marketing blog (www.amnavigator.com/blog/), for which he was named Best Affiliate Blogger in 2010. He also speaks at key industry trade shows, including Affiliate Summit, a4uexpo, eMetrics Marketing Optimization Summit, PubCon, Internet Marketing Conference, and others.

Andere boeken door Evgenii Prussakov

Inhoudsopgave

Foreword
Introduction

Part 1: History, Terminology & Introductory Remarks.
1. Understanding Affiliate Marketing.
2. Budgeting.

Part 2: Month 1: Pre-Launch Research & Analysis.
3. Week 1: Perform Competitive Market Analysis.
4. Week 2: Understand Tracking & Reporting.
5. Week 3: Evaluate Program Management Options.
6. Week 4: Finalize Payment Model(s) and Cookie Life.

Part 3: Month 2: Setting Your Affiliate Program Up.
7. Week 1: Develop Creative Inventory.
8. Week 2: Datafeeds, Coupons, Plugins.
9. Week 3: Research & Develop Program Policies.
10. Week 4: Final Brushstrokes.

Part 4: Month 3: Program Launch & Affiliate Program Management.
11. Week 1: Launch the Affiliate Program & Recruit.
12. Week 2: Plan Your Affiliate Communication.
13. Week 3: Program Management.
14. Week 4: Affiliate Motivation.

Part 5: Month 4: Advanced Management & Analysis.
15. Week 1: Study & Learn to Deal with Fraud.
16. Week 2: Master Affiliate Program Analytics & Optimization.
17. Deadliest Mistakes to Avoid.
18. Affiliate Program Promotion Ideas.

Glossary of Abbreviations

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        Affiliate Program Management: An Hour a Day