Competitive Strategy for Dummies

Introduction

Part I Laying the Foundations of Competitive Strategy
1 Gearing Up to Get Competitive
2 Laying the Foundations of Strategy

Part II Being Competitive
3 Feeling the Effects of the Forces of Competition
4 Scanning and Analysing Your Competitive Environment
5 Looking to Leadership

Part III Putting Strategic Management into Action
6 Assessing Your Competition
7 Appraising Investments
8 Finessing Your Finances
9 Matching Products and Services with Your Customers and Clients
10 Putting Your Competition in Context

Part IV Enhancing Your Competitive Strategy
11 Pulling Together a Comprehensive Strategic Plan
12 Defining and Establishing Organisation Structure and Culture
13 Doing The Right Things Ethics
14 Wrangling with Risk

Part V Looking Towards Your Future
15 Venturing Into Mergers, Acquisitions and Takeovers
16 Getting the Big Picture Globalisation
17 Pointing Your Company Towards the Future

Part VI The Part of Tens
18 Ten (Or So) Great Books on Competitive Strategy in Action
19 Ten (Or So) Questions to Ask About Any Corporate Investment
20 Ten Tips on Mergers and Acquisitions
21 Ten (Or So) Top Ways to Manage Risk

Index