

Brian Fling is an authority in the field of in mobile user experience and designing for multiple contexts.
Meer over Brian FlingMobile Design and Development
Practical Techniques for Creating Mobile Sites and Web Apps
Samenvatting
Mobile devices outnumber desktop and laptop computers three to one worldwide, yet little information is available for designing and developing mobile applications. 'Mobile Design and Development' fills that void with practical guidelines, standards, techniques, and best practices for building mobile products from start to finish. With this book, you'll learn basic design and development principles for all mobile devices and platforms. You'll also explore the more advanced capabilities of the mobile web, including markup, advanced styling techniques, and mobile Ajax.
If you're a web designer, web developer, information architect, product manager, usability professional, content publisher, or an entrepreneur new to the mobile web, 'Mobile Design and Development' provides you with the knowledge you need to work with this rapidly developing technology.
'Mobile Design and Development' will help you:
- Understand how the mobile ecosystem works, how it differs from other mediums, and how to design products for the mobile context
- Learn the pros and cons of building native applications sold through operators or app stores versus mobile websites or web apps
- Work with flows, prototypes, usability practices, and screen-size-independent visual designs
- Use and test cross-platform mobile web standards for older devices, as well as devices that may be available in the future
- Learn how to justify a mobile product by building it on a budget
Specificaties
Inhoudsopgave
1. A Brief History of Mobile
-In the Beginning
-The Evolution of Devices
2. The Mobile Ecosystem
-Operators
-Networks
-Devices
-Platforms
-Operating Systems
-Application Frameworks
-Applications
-Services
3. Why Mobile?
-Size and Scope of the Mobile Market
-The Addressable Mobile Market
-Mobile As a Medium
-The Eighth Mass Medium: What's Next?
-Ubiquity Starts with the Mobile Web
4. Designing for Context
-Thinking in Context
-Taking the Next Steps
5. Developing a Mobile Strategy
-New Rules
-Summary
6. Types of Mobile Applications
-Mobile Application Medium Types
7. Mobile Information Architecture
-What Is Information Architecture?
-Mobile Information Architecture
-The Design Myth
8. Mobile Design
-Interpreting Design
-The Mobile Design Tent-Pole
-Designing for the Best Possible Experience
-The Elements of Mobile Design
-Mobile Design Tools
-Designing for the Right Device
-Designing for Different Screen Sizes
9. Mobile Web Apps Versus Native Applications
-The Ubiquity Principle
-When to Make a Native Application
-When to Make a Mobile Web Application
10. Mobile 2.0
-What Is Mobile 2.0?
11. Mobile Web Development
-Web Standards
-Designing for Multiple Mobile Browsers
-Device Plans
-Markup
-CSS: Cascading Style Sheets
-JavaScript
12. iPhone Web Apps
-Why WebKit?
-What Makes It a Mobile Web App?
-Markup
-CSS
-JavaScript
-Creating a Mobile Web App
-Web Apps As Native Apps
-PhoneGap
-Tools and Libraries
13. Adapting to Devices
-Why Is Adaptation a “Necessity”?
-Strategy #1: Do Nothing
-Strategy #2: Progressive Enhancement
-Strategy #3: Device Targeting
-Strategy #4: Full Adaptation
-What Domain Do I Use?
-Taking the Next Step
14. Making Money in Mobile
-Working with Operators
-Working with an App Store
-Add Advertising
-Invent a New Model
15. Supporting Devices
-Having a Device Plan
-Device Testing
-Desktop Testing
-Usability Testing
16. The Future of Mobile
-The Opportunity for Change
Index
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