Brand New China

Name: Brand New China
Author: Jing Wang

Advertising, Media, and Commercial Culture

Specificaties

Paperback, 432 blz. | EN

Harvard University Press | e druk, 2010

ISBN13: 9780674047082

Rubricering

Juridisch :

Harvard University Press e druk, 2010 9780674047082

€ 38,06

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Levertijd ongeveer 16 werkdagen

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Samenvatting

Part riveting account of fieldwork and part rigorous academic study, this book offers a unique perspective on the advertising and marketing culture of China. Wang’s experiences in the worlds of Beijing advertising agencies and the U.S. academy offer a unique perspective on China during its accelerated reintegration into the global market system.