Japanese Consumer Behaviour

Name: Japanese Consumer Behaviour
Author: John McCreery

From Worker Bees to Wary Shoppers

Specificaties

Gebonden, 278 blz. | Engels

Taylor & Francis | 1e druk, 2000

ISBN13: 9780700712090

Rubricering

Juridisch :

Taylor & Francis 1e druk, 2000 9780700712090

Onderdeel van serie ConsumAsian Series

€ 184,09

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Samenvatting

What role does consumption play in Japanese lives that are more than study, work and shopping? How have those lives changed since World War II as Japan has wrestled with the meaning of white-collar careers, women spreading their wings, changing family values, a shrinking birth rate, an aging population? This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.