Marketing Financial Services

Name: Marketing Financial Services
Author: Mike Wright

Specificaties

Paperback, 416 blz. | Engels

Taylor & Francis | 2e druk, 1995

ISBN13: 9780750622479

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Taylor & Francis 2e druk, 1995 9780750622479

€ 81,24

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Samenvatting

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added.

Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers.

There is also a tutor resource pack to accompany the case studies in this textbook.