Marketing Manual

Name: Marketing Manual
Author: Michael Baker

Specificaties

Paperback, 288 blz. | Engels

Taylor & Francis | 1e druk, 1998

ISBN13: 9780750636520

Rubricering

Juridisch :

Taylor & Francis 1e druk, 1998 9780750636520

€ 67,16

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Samenvatting

The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan.

The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan.