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Marketing Research for Managers

Specificaties
Paperback, 392 blz. | Engels
Taylor & Francis | 3e druk, 2003
ISBN13: 9780750654531
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Taylor & Francis 3e druk, 2003 9780750654531
€ 66,77
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Samenvatting

The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool.

This new edition of the text includes:

* The development of the "knowledge economy"
* Analysis of customer relationship management
* Comprehensive discussion of electronic techniques
* New and updated case studies and examples

Specificaties

ISBN13:9780750654531
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:392
Druk:3

Net verschenen

€ 66,77
Levertijd ongeveer 11 werkdagen
Gratis verzonden

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        Marketing Research for Managers