Heritage Marketing

Name: Heritage Marketing
Author: Shashi Misiura

Specificaties

Paperback, 296 blz. | Engels

Taylor & Francis | 1e druk, 2005

ISBN13: 9780750663182

Rubricering

Juridisch :

Taylor & Francis 1e druk, 2005 9780750663182

€ 67,18

In winkelwagen

Levertijd ongeveer 11 werkdagen

Gratis verzonden

Samenvatting

Heritage Marketing is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector. The 'heritage industry' and its growing importance internationally is defined, as is how it links with the study of modern tourism

The book then goes on to look in detail at the marketing issues that arise from the particular management, educational and cultural aspects of heritage. The book is:

* A clear introduction for students and professionals
* Packed with examples and cases from around the world
* The most up to date and comprehensive text of its kind

As heritage tourism continues to grow, so the management and marketing of heritage resources will grow more important to governments, councils and managers. This book is the ideal way for all those new to the area to understand the fundamental principles and best practice in the sector.