Marketing Research for Non-profit, Community and Creative Organizations

Name: Marketing Research for Non-profit, Community and Creative Organizations
Author: Bonita Kolb

How to improve your product, find customers and effectively promote your message

Specificaties

Paperback, 286 blz. | Engels

Taylor & Francis | 1e druk, 2008

ISBN13: 9780750687607

Rubricering

Juridisch :

Taylor & Francis 1e druk, 2008 9780750687607

Verwachte levertijd ongeveer 11 werkdagen

62,99

In winkelwagen

Samenvatting

'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims to educate the readers on how research can be utilized to help their organization reach its goals. Secondly, it shows how to conduct different methods of research, including focus groups, interviews, projective techniques, observations and surveys, and how to use the findings of these to improve products, target customers and develop effective promotions.

Concise and well-structured, the text provides a step-by-step process to help the reader understand and apply the various research methodologies.

'Marketing Research for Non-profit, Community and Creative Organizations' is designed for students and will also be invaluable for managers working within non-profit or creative environments.