Services Marketing and Management

Specificaties
Gebonden, 216 blz. | EN
SAGE Publications Inc | e druk, 2003
ISBN13: 9780761941576
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SAGE Publications Inc e druk, 2003 9780761941576
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Provides a consideration of how services are conceptualized, designed and managed. This book explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and implementation. It also considers examples of not-for-profit and for-profit service organizations.

Specificaties

ISBN13:9780761941576
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:216
Uitgever:SAGE Publications Inc

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        Services Marketing and Management