Services Marketing and Management

Specificaties
Paperback, 216 blz. | EN
SAGE Publications Inc | e druk, 2003
ISBN13: 9780761941583
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SAGE Publications Inc e druk, 2003 9780761941583
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Samenvatting

Provides a consideration of how services are conceptualized, designed and managed, creating the basis for an understanding of the multi-dimensional aspects of services. This book explores the effect of organizational structures, management styles, marketing and management competencies on service management decision making and implementation.

Specificaties

ISBN13:9780761941583
Taal:EN
Bindwijze:Paperback
Aantal pagina's:216
Uitgever:SAGE Publications Inc

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€ 100,00
Levertijd ongeveer 16 werkdagen
Gratis verzonden

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        Services Marketing and Management