Ethnography for Marketers

A Guide to Consumer Immersion

Specificaties
Gebonden, 264 blz. | EN
SAGE Publications Inc | e druk, 2005
ISBN13: 9780761969464
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SAGE Publications Inc e druk, 2005 9780761969464
€ 318,79
Levertijd ongeveer 16 werkdagen
Gratis verzonden

Samenvatting

Offers a step-by-step guide to help students and practitioners plan and execute ethnographic marketing research studies of their own. This book sets standards emphasizing best practices in ethnographic market research and provides real-world examples and experienced-based advice for novices and experienced market researchers.

Specificaties

ISBN13:9780761969464
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:264
Uitgever:SAGE Publications Inc

Net verschenen

€ 318,79
Levertijd ongeveer 16 werkdagen
Gratis verzonden

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        Ethnography for Marketers