Strategies for High-Tech Firms

Name: Strategies for High-Tech Firms
Author: P.M. (Long Island University - Post Campus, USA) Rao

Marketing, Economic, and Legal Issues

Specificaties

Paperback, 248 blz. | Engels

Taylor & Francis | 1e druk, 2013

ISBN13: 9780765617989

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Taylor & Francis 1e druk, 2013 9780765617989

€ 80,76

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Samenvatting

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.