Social Marketing

Name: Social Marketing
Author: Michael T. Ewing

Specificaties

Paperback, 100 blz. | Engels

Taylor & Francis | 1e druk, 2002

ISBN13: 9780789017178

Rubricering

Juridisch :

Taylor & Francis 1e druk, 2002 9780789017178

Verwachte levertijd ongeveer 11 werkdagen

71,74

In winkelwagen

Samenvatting

Harness commercial marketing techniques to spark social change!American Express, Avon, BMW, Kellogg’s, Liz Claiborne, McDonald’s, Reebok, and other corporations have embraced social and cause-related marketing as a way to connect with their customers. This vital book examines the “how and why” as well as the causes and effects of this fast-growing trend in marketing. Social Marketing brings you: an overview of recent global developments in social marketing a study comparing the effectiveness of a CRM program with that of “ambush” advertising a case study of Hungersite.com that investigates motivations for donating time, money, and other resources to charities a wary look at the “darker side” of globalization and liberalization and more!