Managing in Uncertainty: Theory and Practice

Name: Managing in Uncertainty: Theory and Practice
Author: Constantin Zopounidis

Specificaties

Gebonden, 541 blz. | Engels

Springer US | 1998e druk, 1998

ISBN13: 9780792351108

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Juridisch :

Springer US 1998e druk, 1998 9780792351108

Onderdeel van serie Applied Optimization

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Samenvatting

This book provides a new point of view on the subject of the management of uncertainty. It covers a wide variety of both theoretical and practical issues involving the analysis and management of uncertainty in the fields of finance, management and marketing.
Audience: Researchers and professionals from operations research, management science and economics.

Specificaties

ISBN13:9780792351108

Taal:Engels

Bindwijze:gebonden

Aantal pagina's:541

Uitgever:Springer US

Druk:1998

Hoofdrubriek:Strategisch management, Leiderschap, Algemeen management

Serie:Applied Optimization

Inhoudsopgave

Editorial. I: Finance. 1. Country Risk Assessment. 2. Quantitative Techniques in Business Economics. 3. Portfolio Management Techniques. 4. Multicriteria Analysis in Credit Cards Assessment. II: Marketing. 1. Advertising Techniques and Consumer Policy. 2. Artificial Intelligence, Multicriteria Analysis and Marketing Decisions. 3. Franchising in Business Development. 4. Forecasting Techniques and Performance. III: Management. 1. Multivariate Data Analysis in Risk Management. 2. Cooperative Management. 3. Total Quality Management. 4. Managerial Decisions in Business Performance. Author Index.